Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Most B2B marketers know LinkedIn Ads for its strong prospecting capabilities. But one of its most powerful features – retargeting – is often overlooked. Beyond website visitors, LinkedIn offers creative retargeting options to keep prospects moving through the funnel. This…
Traditional search engines rely on countless ranking signals to deliver the most relevant answers to users. In the age of AI, signals appear to be simpler – at least for now. Court documents from Google’s antitrust case reveal that AI…
GA4 was introduced to modernize analytics with event-based tracking and privacy-first measurement, but has the transition lived up to expectations? The post GA4 Five Years Later: The Current State Of Marketing Analytics appeared first on Search Engine Journal.
YouTube is cited 200x more than any other video platform in AI search results, according to new data from enterprise SEO platform BrightEdge. YouTube was: Cited 200 times more than any other video platform by ChatGPT, Perplexity, and Google’s AI…
Google AI Overviews increasingly overlaps with organic search results, especially for YMYL queries. The post Google AI Overviews Overlaps Organic Search By 54% appeared first on Search Engine Journal.
OpenAI has launched the Sora app on iOS, rolling out with invite-based access. The app uses the new Sora 2 model for AI-generated video. The post OpenAI Launches Sora iOS App Alongside Sora 2 Video Model appeared first on Search…
Google’s John Mueller answers a question about expired domains and ranking issues. The post Google Explains Expired Domains And Ranking Issues appeared first on Search Engine Journal.
AI is reshaping how billions of people find information, but it isn’t killing the blue link. That’s according to Liz Reid, Google’s head of Search, in a new The Economic Times podcast interview. Why we care. We’re in a massive…
New asset and channel reporting improvements are rolling out to Google Ads Performance Max. This update should make it easier to optimize budgets, identify underperforming elements, and maximize ROI across Google’s full network – Search, Display, Discover, Gmail, YouTube, and Maps.…
The app marketing space is hugely competitive, and at the same time, data privacy has become the defining challenge for marketers. From Apple’s App Tracking Transparency (ATT) to Google’s Privacy Sandbox, user-level tracking is harder than ever. To stay competitive,…