Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

ChatGPT Atlas browser could drain ad budgets by mimicking human clicks

Following OpenAI’s launch of ChatGPT Atlas, software company Search Atlas flagged a major issue: the AI-powered browser can interact with websites in a way that looks indistinguishable from real human users, including clicking on paid advertisements. Why we care. Businesses…

AI vs Content Marketers: The New Content Marketing Formula

It’s easy to fall into doom and gloom that AI is replacing content marketers. It’s really replacing outdated workflows, though. Over 90 percent of large marketing teams now use AI to generate content. They’re moving faster, publishing more, and rethinking…

11 best email marketing tools for restaurants in 2025

Email marketing for restaurants can be challenging with all its unique responsibilities. You’re managing fluctuating customer traffic, promoting time-sensitive specials and events, coordinating reservations across multiple channels, competing for attention in crowded local markets, and building loyalty programs that keep…

12 best email marketing tools for accounting firms in 2025

Email marketing for accounting firms comes with unique challenges. You’re dealing with strict compliance requirements, seasonal workload swings during tax season, complex financial information that needs to be communicated clearly, and client relationships that can span decades. Email marketing tools…

5 best email marketing tools for real estate businesses in 2025

Real estate professionals face unique challenges when it comes to staying top-of-mind with clients, nurturing leads through long sales cycles, and managing relationships with both buyers and sellers simultaneously. Email marketing addresses these challenges by enabling agents and brokerages to…

8 best email marketing tools for HVAC companies in 2025

The HVAC industry often means juggling emergency calls, seasonal demand spikes, and fierce local competition. When your schedule‘s packed during summer heatwaves and winter chills but crickets in spring, staying top-of-mind with customers is critical. That’s where email marketing for…

7 best email marketing tools for lawyers in 2025

Law firms face unique marketing challenges in 2025. Lawyers balance strict ethical guidelines with the need to maintain client relationships, generate referrals, and attract new business in an increasingly competitive market. Email marketing delivers an average return of $36 for…