Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Microsoft launches Publisher Content Marketplace for AI licensing

Microsoft Advertising today launched the Publisher Content Marketplace (PCM), a system that lets publishers license premium content to AI products and get paid based on how that content is used. How it works. PCM creates a direct value exchange. Publishers…

Introducing the Agentic Customer Platform

The Gap Between Output and Outcomes Over the past two years, I’ve had hundreds of conversations with business leaders about AI. The pattern is always the same: initial excitement about what AI can do, followed by frustration about what it…

LinkedIn: AI-powered search cut traffic by up to 60%

AI-powered search gutted LinkedIn’s B2B awareness traffic. Across a subset of topics, non-brand organic visits fell by as much as 60% even while rankings stayed stable, the company said. LinkedIn is moving past the old “search, click, website” model and…

Are we ready for the agentic web?

Innovations are coming at marketers and consumers faster than before, raising the question: Are we actually ready for the agentic web? To answer that question, it’s important to unpack a few supporting ones: What’s the agentic web? How can the…

GSC Data Is 75% Incomplete via @sejournal, @Kevin_Indig

New analysis shows Google Search Console hides roughly 75% of impressions, forcing SEO teams to rethink how they measure performance. The post GSC Data Is 75% Incomplete appeared first on Search Engine Journal.

7 digital PR secrets behind strong SEO performance

Digital PR is about to matter more than ever. Not because it’s fashionable, or because agencies have rebranded link building with a shinier label, but because the mechanics of search and discovery are changing.  Brand mentions, earned media, and the…