Science

Explore groundbreaking discoveries and research across physics, biology, chemistry, and more. Science on CurioAtlas makes complex ideas accessible and sparks curiosity about the world around us.

Reducing risks when modernizing packaging

Redesigns can cause serious harm to businesses. New research from Adelaide University explores what brands should consider when modernizing their packaging. “The study shows that successful redesign depends on increasing consumers’ perceived modernity without undermining recognizable brand cues,” explains Dr.…

Why we’re skeptical of the emotions we see on our screens

If you’ve poured your heart out on social media about a political issue, it might have felt cathartic—but likely was not persuasive, Cornell research finds. Americans are skeptical of emotional comments they see in their news and social media feeds,…