Science

Explore groundbreaking discoveries and research across physics, biology, chemistry, and more. Science on CurioAtlas makes complex ideas accessible and sparks curiosity about the world around us.

Why well-known brands invest millions in repetitive advertising

Auto insurance companies are some of the largest advertisers, with top brands spending upward of $1.5 billion per year, even though they’re household names. When Geico runs another spot featuring its ubiquitous gecko mascot, or Progressive cranks out another Flo…

How gene loss and monogamy built termite mega societies

Termites did not evolve complex societies by adding new genetic features. Instead, scientists found that they became more social by shedding genes tied to competition and independence. A shift to monogamy removed the need for sperm competition, while food sharing…