Science

Explore groundbreaking discoveries and research across physics, biology, chemistry, and more. Science on CurioAtlas makes complex ideas accessible and sparks curiosity about the world around us.

A hidden driver of customer loyalty: Feeling safe

Today’s shoppers are more likely to stay loyal to retailers that make them feel safe—not just physically, but digitally and emotionally—according to new research published in the Journal of Business Research.

The search for life: A space science quiz

This quiz dives into the historic and scientific journey behind the search for life in the universe—testing your knowledge of the thinkers, missions, and discoveries that shaped our cosmic curiosity.

How AI can help predict fashion trends

Fashion trend forecasting helps companies predict which clothes will be popular in upcoming seasons. Traditionally, this has relied on experts’ intuition, experience and creativity. More recently, big-data analysis has been incorporated, offering deeper insights into consumer behavior. However, such methods…