Science

Explore groundbreaking discoveries and research across physics, biology, chemistry, and more. Science on CurioAtlas makes complex ideas accessible and sparks curiosity about the world around us.

Scent vs. brand image: What an EEG study reveals about luxury marketing

Sungkyunkwan University announced that a research team has identified, through EEG (electroencephalogram) analysis, the impact of “fragrance” on consumers’ emotions, memory, and deep emotional bonds with luxury brands. Going beyond conventional survey-based approaches, this study has drawn significant attention from…

Herhoter Galaxy star projector review

With a small form factor and a seriously low price, the Herhoter Galaxy star projector is a great buy for anyone wanting nebula projections on a budget.

Prove it or lose her: The new rules for advertising to women

From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D. student Vu Phuong Uyen Ho and marketing experts Dr. Syed Rahman,…

Schools on the front line as Australian children grapple with trauma

As the news cycle shows, Australia and the world are confronting deeply distressing events, with experts warning that schools are increasingly carrying the emotional fallout. Children are coming to school carrying fear, grief and stress caused by events that shake…

Why wealth changes how we think about fair prices

When it comes to the price of financial services such as loans, mortgages, and insurance, the perception of what is “fair” has a lot to do with how wealthy you are. In the study “Seeing Like a Company or a…