Science

Explore groundbreaking discoveries and research across physics, biology, chemistry, and more. Science on CurioAtlas makes complex ideas accessible and sparks curiosity about the world around us.

Equal treatment ads can backfire, study finds

A new study published in Marketing Science has found that some of the most widely considered online advertising safety and fairness policies may actually boost ad platform revenues while improving fairness outcomes. The policies at the center of the study…

New research provides overview of market microstructure regulation

Market microstructure refers to the organization and design of markets for trading, how these markets are regulated, and how investors approach trading. In a new article, researchers provide an overview of the regulation of market microstructure, particularly in equity and…

Narrative-based performance reviews deemed fairest by employees

Shifting from numerical to narrative-based performance reviews can significantly impact employees’ perceptions of fairness and their likelihood of improving performance based on the feedback, according to Cornell University-led research.