Science

With the next tranche of declassified files from the Pentagon expected any day now, dive deeper into the UFO phenomenon with these 15 books covering its history, impact and possible explanations.

Luxury brands have increasingly embraced internet memes in their social media advertising campaigns. For example, Gucci’s #TFWGucci campaign demonstrated how luxury brands can incorporate memes into their digital communication strategies to capture consumers’ attention. Memes—digital content that spreads rapidly through…

The words “tick-tock,” “hiss” and “screech” are examples of onomatopoeia because they imitate the sounds they represent: the rhythmic ticking of a clock; an angry cat, or a slowly deflating bike tire; a high-pitched scream. Onomatopoeia is a type of…

Jupiter and Venus meet in the western sky on June 9 — here’s how to see it.

The same three-dimensional laser scanning technology used to monitor the Colosseum in Rome will be used in a conservation project at the Ipiranga Museum in São Paulo, Brazil. Beatriz Kuhl, a professor at the University of São Paulo’s Faculty of…

A new analysis suggests there is no correlation between athlete performance and the way the NFL values draft positions, challenging long-held beliefs about how professional football teams select new players each year.

“From orbit, volcanoes are some of the most beautiful natural sights.”

A coronal mass ejection is currently racing toward Earth and could trigger G2 to G3 geomagnetic storm conditions on June 8, potentially boosting aurora displays across northern latitudes.

Prada (yes, that Prada) and Axiom Space are taking spacesuits up a notch with this liquid cooling ventilation garment.

Scientists have uncovered a key brain signal that helps us break old habits and adapt when circumstances suddenly change. By watching mice navigate a virtual maze, researchers found that disappointment—when an expected reward failed to appear—triggered a surge of the…