Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping a B2B SaaS brand rewrite a whitepaper. The next, I’m deep in…
Are you struggling with the twenty-one touches necessary to convert a prospect into a customer? Wondering how to nurture your database of cold leads without overwhelming your sales team? In this article, you’ll discover how to build an AI agent…
Google adds an Achievements report in Search Console so you can track click-based milestones, see in-progress goals, and jump to Insights and tips. The post Google Search Console Adds Achievements Report To Track Milestones appeared first on Search Engine Journal.
If you’ve ever woken up to a trending hashtag about your brand — and not in a good way — you know how fast a small issue can become a full-blown PR crisis. Fortunately, I have not been there, done…
Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn’t just about poor execution — it signals a fundamental shift in buyer expectations. HubSpot research shows that…
OpenAI and Harvard economist David Deming today released a large study about ChatGPT usage. The analysis of 1.5 million conversations shows that the chatbot is no longer a niche tool: Adoption is broadening globally. Gender gaps are closing. Most people…
An OpenAI and Harvard study finds that 24% of ChatGPT use is information-seeking, with non-work usage now exceeding 70%. The post ChatGPT Study: 1 In 4 Conversations Now Seek Information appeared first on Search Engine Journal.
Treasury Secretary Scott Bessent said Monday that Washington and Beijing have reached a “framework” agreement over TikTok’s future, potentially clearing the way for U.S.-controlled ownership of the app. “It’s between two private parties, but the commercial terms have been agreed…
Local search ads are about more than visibility — they’re about being the first choice when high-intent customers are ready to call. But for marketers, managing these campaigns at scale can be challenging. From competing in crowded categories to closing…
Google is set to automatically add Store Visits as a primary conversion type – with a pre-set value assigned by Google itself. Some advertisers say this move could inflate performance metrics without reflecting real sales. Advertisers received notices from Google…