Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Meta to launch no-ads subscriptions in the UK

Meta is rolling out a paid option for Facebook and Instagram users in the UK to opt out of ads, marking a major shift in how its platforms operate under local regulation. Starting in the coming weeks, UK users over…

Google Ads tweaks default conversion goal behavior

Google Ads will change how automatically created customer conversion goals are set as account-default starting Nov. 17, aiming to reduce wasted spend from campaigns optimizing toward irrelevant goals. How it works now. New conversion actions created via the API automatically…

$14 billion deal keeps TikTok alive in U.S.

President Donald Trump signed an executive order approving a proposed $14 billion deal to keep TikTok operating in the U.S., with a new joint-venture company overseeing its U.S. business. ByteDance, TikTok’s China-based parent, would retain under 20% ownership if China…

Google is still 210x bigger than ChatGPT in search

ChatGPT now processes 66 million “search-like” prompts per day, while Google still processes about 14 billion searches daily – roughly 210 times more. That’s the latest AI search reality check, via Rand Fishkin, CEO and co-founder of SparkToro. By the…

When SEO becomes just content production – and how to break free

Content has long been the fuel for SEO, and its importance continues as AI-driven search relies on rich, trustworthy information.  I’ve always believed in doing the “good” and “right” things when it comes to creating content at scale – but…