Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

When Customers Create More Customers: Creating Superfans

Wondering how other companies get customers to actively promote their business? Want to explore a proven framework that turns one-time buyers into lifelong advocates? In this article, you’ll discover how to create superfans using a proven five-step framework that transforms…

Google adds new data transmission controls to Ads consent stack

Google is quietly giving advertisers more granular control over how data flows when consent is limited. Driving the news. A new feature called Data Transmission Control is appearing in Google Ads, adding an extra layer on top of Advanced Consent…

Google tests faster account setup using pre-built campaigns

Google Ads is experimenting with a quicker way for new advertisers to get up and running. Driving the news. Over the past few weeks, some users have seen a new setup option in Google Ads: “Create an account with campaign…

Google Trends adds Gemini to Explorer page

Google is rolling out a new update for the Trends Explorer page that is powered by Gemini. The goal is to make it easier for users and researchers to find more search terms to explore. “The updated Explore page has…

A quiet Google Ads setting could change your creative

Google introduced a low-visibility setting that could impact brand control for location-based ads. Driving the news. In the Shared Library under Location Manager, Google Ads now includes an option called “Google Owned Location Data.” When enabled, Google can automatically pull…

Why Paid Search Foundations Still Matter In An AI-Focused World

Foundational strategy remains the quiet force behind whether automated campaign models elevate results or compound inefficiencies. The post Why Paid Search Foundations Still Matter In An AI-Focused World appeared first on Search Engine Journal.