Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

I tried 8 AI project management tools to see if they’re worth it

I Tried 8 AI Project Management Tools To See If They’re Worth It

Choosing the right AI project management tool for your team can help you save hundreds (even thousands) of dollars per year. I’ve managed projects across a variety of businesses — scrappy startups, agencies with 50+ team members, and enterprises like…

Getting Cited in LLMs: A Guide to LLM Seeding

Getting Cited In LLMs: A Guide To LLM Seeding

Have you recently noticed AI platforms like ChatGPT or Gemini pulling answers from websites but not always linking back? Don’t think of it as an unfortunate glitch, but a big shift in how these tools present information. Large language models…

EU fines Google $3.5 billion over anti-competitive ad-tech business

EU Fines Google $3

The European Commission fined Google 2.95 billion euros ($3.45 billion) for its dominance and anti-competitive ad-tech business. The EU Commission accused Google of unfairly favoring its own display advertising technology services and told Google to end these practices. What’s happening.…

SEO in the age of AI: Becoming the trusted answer

SEO In The Age Of AI: Becoming The Trusted Answer

For years, I’ve updated my working definition of SEO to capture how the discipline has evolved.  Here’s how those definitions have changed over time: 1998 to 2023 SEO is “the art and science of persuading search engines such as Google,…

How generative engines define and rank trustworthy content

How Generative Engines Define And Rank Trustworthy Content

Generative AI has quickly shifted from experimental novelty to everyday utility – and with that shift comes growing scrutiny.  One of the most pressing questions is how these systems decide which content to trust and elevate, and which to ignore.…