Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

GEO startup Lorelight shuts down: ‘The problem didn’t need solving’

Generative engine optimization (GEO) platform Lorelight, is shutting it down – not because it failed, but because the problem it solved didn’t need solving, according to its founder Benjamin Houy. “Customers were churning because the product didn’t change what they…

Aja Frost on AI search, content strategy, and AEO success metrics

Google’s AI Overviews and AI-driven search are reshaping content creation, SEO, and user behavior. As we watch this fascinating evolution of search – and continue to debate what we call this new marketing discipline (HubSpot is opting for AEO, or…

LLM Traffic Is Shrinking via @sejournal, @Kevin_Indig

Despite strong early growth, LLM referral traffic is fading fast as model changes and AI Overviews make clicks obsolete. The post LLM Traffic Is Shrinking appeared first on Search Engine Journal.

Social and UGC: The trust engines powering search everywhere

AI search isn’t killing SEO. It’s forcing it to evolve into a new, multi-platform discipline called search everywhere optimization, where social and user-generated content (UGC) are the new trust engines driving discoverability. When I presented this concept at brightonSEO San…

5 Google Ads tactics to drop in 2026

Over the past year, Google Ads has increasingly embraced automation, shifting the account manager’s role in both practice and strategy.  The granular control and transparency we once took for granted are rapidly disappearing.  As 2026 approaches, it’s time to face…

Winning the platform shift by Braze

Grappling with innovation and changing consumer attitudes is second nature to marketers, who have already lived through many technological shifts over the past two decades. But forecasting where things are going is especially hard when it comes to modern AI,…

Building AI Agents: A Proven Process

Are you struggling to understand what AI agents actually are? Wondering how they differ from chatbots or AI assistants, and whether they can truly transform your business operations? In this article, you’ll discover a proven process for building AI agents…