Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

AI Operating Systems: The Next Level of AI for Business

AI Operating Systems: The Next Level Of AI For Business

Are you struggling to keep up with the relentless pace of AI? Wondering how to move beyond simple prompts and chatbots to build AI systems that transform how your business operates? In this article, you’ll learn what AI operating systems…

Google Ads adds new reporting for AI Max campaigns

Google Ads Adds New Reporting For AI Max Campaigns

Google rolled out deeper reporting for Search AI Max campaigns, giving advertisers fresh visibility into how its AI expands reach. What’s new. Advertisers can now see two new metrics at the all keywords level: AI Mas expanded matches: Traffic from…

Facebook ad costs jump 21% in 2025, but still beat Google

Facebook Ad Costs Jump 21% In 2025, But Still Beat Google

Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost per lead (CPL) climbed 21% year over year to $27.66. By comparison, Google’s average CPL is $70.11. By the numbers.…

Google expands AI Mode beyond English

Google Expands AI Mode Beyond English

Google AI Mode now supports new languages beyond English. The new languages include Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. This comes after Google expanded AI Mode to 180 countries and territories just a couple of weeks ago. What Google…

Google can’t decide if the web is thriving – or dying

Google Can’t Decide If The Web Is Thriving – Or Dying

In a Friday court filing, Google’s lawyers wrote: “The fact is that today, the open web is already in rapid decline.” That line directly contradicts what Google executives and representatives have been saying for months. CEO Sundar Pichai (May, The…

GEO and SEO: Convergence, divergence or something in between

GEO And SEO: Convergence, Divergence Or Something In Between

Over the past two years, AI and LLMs have stepped out of the shadows and into public consciousness.  Not long ago, most people’s understanding of AI was limited to sci-fi references or the occasional nightmare about machines taking over. Now,…

“You can make money doing this?!”

"You Can Make Money Doing This?!"

A couple years ago, a YouTuber and artist known as Ten Hundred reached his $10k Kickstarter funding goal in 3 minutes. That’s 180 seconds, y’all. It took longer than that to write this intro. Brandon Smithwrick, Kickstarter’s then-director of content…

What AI means for paid media, user behavior, and brand visibility

What AI Means For Paid Media, User Behavior, And Brand Visibility

AI isn’t just tweaking paid media – it’s transforming it.  What was once background automation is now driving entire campaign types and reshaping how users discover brands. From incremental optimization to transformation AI has, in some ways, always been part…