Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Google is piloting a new “Sales & Promotions Feature Bundle with Flighted Budgets” in Google Ads, designed to help advertisers push harder during short-term promos without wasting spend. What’s new Campaign Total Budgets: Fix a set spend across 3-90 days.…
The search and marketing world never slows down. Last week’s inaugural edition of Semrush’s Marketing Countdown, featuring Search Engine Land, explored how the landscape is rapidly shifting under our feet. We unpacked five of the biggest stories making waves: Generative…
Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms. What’s new Web to App Connect expansion: You can…
Google Ads mostly runs on AI now – and that’s both a blessing and a curse. Some automations can boost performance, while others create blind spots that cost you money. The real challenge is knowing the difference. This guide breaks…
In June, Google announced it was deprecating seven structured data types from working within Google Search. Now, Google is also removing the reporting related to six of the seven of those structured data types. The impacted structured data types. Google…
Google, Microsoft, and OpenAI are clear: Structured data shapes AI visibility. Is your brand ready? Read the full breakdown. The post Structured Data’s Role In AI And AI Search Visibility appeared first on Search Engine Journal.
Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with shortcomings. Creating original assets for every platform takes time, budget, and creative energy – and most teams are already stretched…
I’ve created landing pages for just about everything. SaaS signups, lead magnets, waitlists, webinars, product launches, affiliate promos … you name it. Some flopped. Some converted at 30%+. The difference? That’s what this post is all about. I’m breaking down…
Every sharp marketer wants the same thing: Customers who come back again and again, not because they’re bribed with discounts, but because they want to. Despite this, customer loyalty feels harder to maintain than ever before. The frustrating part? Sure-fire…
When I set out to build an email list from scratch for MarketingIdeas.com, I didn’t have a product. No pricing page. No polished brand. Just a one-liner and a waitlist. Within a few weeks, that waitlist had grown to hundreds…