Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Most “AI hallucinations” trace back to broken data hygiene. This guide shows how to clean, test, and own your data before it derails ROI. The post Why Your AI Agent Keeps ‘Hallucinating’ (Hint: It’s Your Data, Not The AI) appeared…
This season, Google Search and Shopping Ads are expected to surge past $70 billion in holiday spending. But there’s a hidden flaw in the auction system — one most advertisers don’t realize is costing them money even when competitors aren’t…
WooCommerce announces plans to roll out support for agentic shopping across its merchant ecosystem. The post WooCommerce Is Integrating Agentic AI Capabilities appeared first on Search Engine Journal.
I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025 — and what they let go of. Six HubSpotters share some of their “why didn’t I do this sooner?” moments…
Modern performance tracking requires KPIs that reflect margin, lifetime value, and pipeline contribution instead of inflated platform numbers. The post The 8 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal.
New technologies like AI have drastically changed search engine architecture. Gaining visibility online requires more advanced tactics than traditional SEO. One of these secret weapons to give your pages more real estate in search results is called FAQ schema. It’s…
On episode 334 of PPC Live The Podcast, I speak to Sophie Fell Head of Paid Media at Liberty Marketing Group about a real PPC mistake involving location targeting. The conversation focuses on how small oversights can have big consequences—and…
Google continues evolution beyond text-first interactions with upgrades to Search Live Gemini model, possibly complicating SEO. The post Google Updates Search Live With Gemini Model Upgrade appeared first on Search Engine Journal.
UK doctor and YouTuber Dr. Ed Hope said Google’s AI falsely claimed he was suspended by the General Medical Council earlier this year for selling sick notes. Hope called the allegation completely made up and warned that it could seriously…
Google is rolling out a new Performance Max beta that lets advertisers pull video assets directly from Merchant Center — a small tweak with big implications for retail and e-commerce. How it works. Google Ads will now: Auto-surface product-associated videos…