Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Measuring GEO: What’s trackable now and what’s still missing

Large language models (LLMs) are transforming how consumers discover brands and find answers to both simple and complex questions. For marketers, this shift demands new ways of measuring visibility and impact. Yet unlike Google search, generative engines reveal far less…

Social media SEO: 14 social media strategies to boost SEO

Social media SEO is a hot topic right now, as it should be. Conversations around search engines and social media marketing have been happening for years, and it’s about time social media and SEO unite. As an SEO consultant with…

Google adds YouTube breakdowns for Demand Gen campaigns

Google Adds YouTube Breakdowns For Demand Gen Campaigns

Google updated reporting for Demand Gen campaigns, giving advertisers more granular visibility into how YouTube placements perform. Why we care. Until now, Demand Gen reporting lumped all YouTube traffic together, making it hard for advertisers to know whether Shorts, In-Feed,…

Nearly all ChatGPT users still rely on Google: Data

Nearly All ChatGPT Users Still Rely On Google: Data

Despite ChatGPT’s explosive growth, nearly all of its users also turn to Google, per new Similarweb data shared by SEO consultant Brodie Clark. In August: 95.3% of ChatGPT users visited Google, 14.3% of Google users visited ChatGPT. Yes, and… International…