Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Sergey Brin: Google ‘messed up’ by underinvesting in AI

Sergey Brin, Google’s co-founder, admitted that Google “for sure messed up” by underinvesting in AI and failing to seriously pursue the opportunity after releasing the research that led to today’s generative AI era. Driving the news. Google didn’t take it…

Google says don’t use a noindex tag in the original page code

Google has updated its JavaScript SEO basics documentation to clarify how Google’s crawler handles noindex tags in pages that use JavaScript. In short, if “you do want the page indexed, don’t use a noindex tag in the original page code,”…

Why share of search matters more than traffic in the AI era

The SEO industry is entering its most turbulent period yet. Traffic is declining. AI is absorbing informational queries.  Social platforms now function as search engines. Google is shifting from a gateway to an answer engine. The result is a sector…

Why click-based attribution shouldn’t anchor executive dashboards

As marketing channels and touchpoints multiply rapidly, the way success is measured significantly impacts long-term growth and executive perception.  Click-based attribution – across models like last-click, first-click, linear, and time-decay – remains the default.  But as a standalone measurement strategy,…

AI-powered email content suggestions that actually convert leads

AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will resonate, marketers can now use AI to analyze data, predict engagement, and generate personalized content that converts. But there’s…

How to build an effective content strategy for 2026

Every week, new data highlights both the overlap and the divergence between effective organic search techniques across traditional SEO (Google SERPs) and GEO (ChatGPT, AI Overviews, Perplexity, etc.).  It’s a lot to absorb. One week, headlines say traditional SEO tactics…

Website homepage design: My favorite 32 examples to inspire you

Homepage design shapes the first impression potential customers have of your business, yet many companies underestimate its impact on conversions and credibility. When I first meet with a potential client, I’ll often hear: “The website is fine, it just needs…