Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Google Ads introduced View-Through Conversion (VTC)–optimised bidding for Android App campaigns, giving advertisers a visible toggle to optimise toward conversions that happen after an ad is viewed, not clicked. Previously, VTC existed only as a hidden signal within Google’s systems.…
Google updated its JavaScript SEO documentation to clarify that noindex tags may prevent rendering and JavaScript execution, blocking changes. The post Google Warns Noindex Can Block JavaScript From Running appeared first on Search Engine Journal.
Sergey Brin, Google’s co-founder, admitted that Google “for sure messed up” by underinvesting in AI and failing to seriously pursue the opportunity after releasing the research that led to today’s generative AI era. Driving the news. Google didn’t take it…
Google has updated its JavaScript SEO basics documentation to clarify how Google’s crawler handles noindex tags in pages that use JavaScript. In short, if “you do want the page indexed, don’t use a noindex tag in the original page code,”…
The SEO industry is entering its most turbulent period yet. Traffic is declining. AI is absorbing informational queries. Social platforms now function as search engines. Google is shifting from a gateway to an answer engine. The result is a sector…
As marketing channels and touchpoints multiply rapidly, the way success is measured significantly impacts long-term growth and executive perception. Click-based attribution – across models like last-click, first-click, linear, and time-decay – remains the default. But as a standalone measurement strategy,…
Cloudflare’s sixth annual Year in Review reveals how AI crawlers, security threats, and traffic patterns changed in 2025. The post Cloudflare Report: Googlebot Tops AI Crawler Traffic appeared first on Search Engine Journal.
These expert insights show SEO marketers and decision-makers exactly where to focus in 2026 to protect organic visibility and turn discovery into real business impact. The post 20 SEO Experts Offer Their Advice For 2026 appeared first on Search Engine…
AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will resonate, marketers can now use AI to analyze data, predict engagement, and generate personalized content that converts. But there’s…
Every week, new data highlights both the overlap and the divergence between effective organic search techniques across traditional SEO (Google SERPs) and GEO (ChatGPT, AI Overviews, Perplexity, etc.). It’s a lot to absorb. One week, headlines say traditional SEO tactics…