Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

How to Establish Thought Leadership on YouTube

Are you putting in hours of work creating content, but your client list still depends almost entirely on word-of-mouth referrals? Do you wish you could leverage the power of long-form video to become the undisputed authority in your niche without…

5 best email marketing tools for healthcare businesses in 2025

Healthcare businesses vary in scope, from wellness centers to doctors’ offices to hospitals. But they share one important need: They all must safeguard any protected health information (PHI) they possess, especially when doing email marketing. Email marketing tools for healthcare…

Google Merchant Center adds “Creative Content” section with video assets

Google has introduced a “Creative Content” section in Merchant Center, giving brands the ability to manage video assets directly alongside product listings. The feature enhances both paid and organic visibility across Google surfaces. Why we care. Videos uploaded here automatically…