Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Google’s Nick Fox, the SVP of Knowledge and Information at Google, said in a recent podcast that doing optimization for AI search is “the same” as doing optimization and SEO for traditional search. He added, you want to build great…
User-behavior insights from GA4 help prioritize the improvements that drive measurable gains instead of surface-level traffic wins. The post How To Track User Journey In GA4 To Make SEO Wins More Visible appeared first on Search Engine Journal.
We celebrated a major milestone in June: the return of SMX Advanced as an in-person event. It was our first since 2019. More than a conference, SMX Advanced 2025 was a reunion. Search marketers from around the world came together…
Google Search Console seems to have fixed the weeks long delay with the search performance reports. For the past few weeks, we had 50+ hour delays for these reports, but as of the past several hours, the reports seem to…
Managing large catalogs in Google Performance Max can feel like handing the algorithm your wallet and hoping for the best. La Maison Simons faced that exact challenge: too many products and not enough control. Then they rebuilt their segmentation with…
Do you feel like your AI-generated copy sounds robotic, generic, or just doesn’t sound like you? Are you looking for a way to leverage tools like ChatGPT to increase your output without sacrificing the human element that drives sales? In…
Google’s core updates can trigger issues that standard SEO audits fail to catch. Here are eight factors to check. The post Eight Overlooked Reasons Why Sites Lose Rankings In Core Updates appeared first on Search Engine Journal.
Ahrefs data suggests Google’s AI Mode and AI Overviews often align on meaning while citing different URLs. The post Google AI Mode & AI Overviews Cite Different URLs, Per Ahrefs Report appeared first on Search Engine Journal.
Google’s John Mueller explains that staggered site migrations may impact how the site is understood The post Google Explains Why Staggered Site Migrations Impact SEO Outcome appeared first on Search Engine Journal.
Google Ads introduced View-Through Conversion (VTC)–optimised bidding for Android App campaigns, giving advertisers a visible toggle to optimise toward conversions that happen after an ad is viewed, not clicked. Previously, VTC existed only as a hidden signal within Google’s systems.…