Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

LinkedIn Content Strategy: Achieving Sustainable Growth

Are you posting on LinkedIn but struggling to see meaningful engagement or growth? Do you feel like your content gets lost in the feed, even though you know your audience is there? In this article, you’ll explore a structured yet…

GEO: How To Position Your Agency As An AI Search Authority

Uncover the journey from SEO to GEO. Learn how to establish your agency as an AI search authority amidst changing visibility. The post GEO: How To Position Your Agency As An AI Search Authority appeared first on Search Engine Journal.

Preparing For The Rise of AI Shopping Assistants In Search

“What’s the best water bottle for hiking in hot weather?” Once upon a time, this was a question you’d ask a friend or perhaps even a search engine. These days, more users are asking ChatGPT or Bing for product recommendations…

Reddit launches Pro tools for publishers

Reddit is giving media brands new ways to track and share their stories on its platform. Why we care. As search and referral traffic patterns shift, publishers are looking for alternative distribution channels. With 110 million daily active users, Reddit…

Google Ads rolls out Suggested plans in Performance Planner

Google Ads released Suggested plans inside its Performance Planner tool. This gives advertisers pre-built forecasting frameworks designed to maximize ROI with less manual setup. A new help doc has also been released to walk users through the feature. Why we…

Ranking in Google doesn’t guarantee visibility in ChatGPT: Study

Dominating Google’s first page doesn’t mean you’ll be mentioned in ChatGPT. A new study conducted by Chatoptic of 15 brands across five categories found almost no correlation between SEO strength and visibility in AI answers. Why we care. Many SEOs…