Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Google is launching a suite of updates across Ad Manager, AdSense, and AdMob to help publishers save time, strengthen advertiser relationships, and better monetize content — with major additions powered by AI and real-time technology. AI-driven automation: Smarter brand safety:…
The shift away from fully keyword-targeted search campaigns has been building for years – but this week, it reached a tipping point. Two account managers on my team, each handling different clients in different industries, came to me with the…
Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook. The post 25 Years Of Google Ads: Was It Better Then Or Now? appeared first on Search…
As SEO grows more collaborative and data-driven, more teams are operating remotely – sometimes by choice, sometimes by necessity. But managing SEO remotely brings its own challenges. Drawing on eight years of leading fully remote SEO teams, here are 10…
Google’s Preferred Sources tool is surfacing parked domains, spammy domain squatters, and random websites, detracting from legit sites that should be benefiting. The post Google’s Preferred Sources Tool Is Jammed With Spam appeared first on Search Engine Journal.
Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal. The post Google Warns Against Relying On SEO Audit Tool Scores appeared first on Search Engine Journal.
Google is rolling out two key updates to Performance Max (PMax) campaigns — adding Waze ad inventory for store goal campaigns and introducing channel performance reporting for greater visbility. Why we care. Advertisers using PMax for store goals in the…
Google Ads is now prompting advertisers to create “investment strategies” when campaign budgets are limited — a fresh addition to the budget recommendations interface. How it works. When Google detects a budget-limited campaign, a new section appears with the message:…
ChatGPT started mentioning more brands and websites over the past three months, while Google’s AI Mode narrowed its focus, according to new data from Semrush’s AI Visibility Index. Reddit, in particular, stood out: it dropped sharply as a source in…
The idea of starting an article series about AI in a time when so many articles are being at least partially generated by AI and potentially primarily consumed by AI might cause one to pause and consider the value of…