Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Google Search’s Danny Sullivan and John Mueller pushed back – yet again – on the idea that brands need a separate AI SEO strategy, during the latest Search Off the Record episode. Sullivan’s take is simple: the acronyms keep multiplying (GEO, AEO,…
Google updated its JavaScript SEO best practices document, for the second time this week, this time to clarify canonicalization best practices for JavaScript. In short, Google said “setting the canonical URL to the same URL as in the original HTML…
Google updated its JavaScript SEO docs with new guidance on canonical URLs for JavaScript-rendered pages. Keep canonicals consistent before and after rendering. The post Google Updates JavaScript SEO Docs With Canonical Advice appeared first on Search Engine Journal.
Don’t build links without first understanding these facts about trust and authority. The post The Facts About Trust Change Everything About Link Building appeared first on Search Engine Journal.
For years, PPC advertisers have considered Performance Max (and Smart Shopping before it) to be a black box, even a black hole. While its powerful automation drives convincing results, the lack of transparency into channel performance has been a persistent…
Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance, and fewer implementation issues. The post Google-Engaged Audience: Worry-Free Remarketing, Or A Waste Of Money? appeared first on Search Engine Journal.
Microsoft Copilot is transforming search advertising by turning everyday conversations into intent-rich signals advertisers can act on. ROAS increases 13-fold when users engage with Copilot before performing a search, according to Microsoft. Drawing from billions of first-party audience insights across…
Bill Hunt reveals why CEOs must manage their websites like factories for digital value creation, not expenses buried in marketing budgets. The post Questions The CEO Should Be Asking About Their Website (But Rarely Does) appeared first on Search Engine…
How you answer skeptical questions matters more than the questions themselves when links are at stake. The post Improve Any Link Building Strategy With One Small Change appeared first on Search Engine Journal.
AI has drastically changed the marketing industry. From remapping the buyer’s journey to changing the way we analyze data, to reshaping how we connect with consumers, almost everything is different from just a couple of years ago. A new age…