Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Google offers direct guidance on what matters for ranking in AI-driven search experiences. The post Google Explains How To Rank In AI Search appeared first on Search Engine Journal.
Google Search Console appears to have fixed the month-long delay with the page indexing report just about an hour ago. The report is now showing data as early as a few days ago, which is the normal timeframe for when this…
Strong international PPC strategy starts with precise control over location targeting, bidding, and conversion tracking so campaigns match how each market actually searches and buys. The post 13 Google Ads Settings To Check When Running International PPC Campaigns appeared first…
I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026. From “just make AI and spreadsheets work” to tracking emotional momentum, here‘s what we’re looking forward to next year. You…
Google SVP Nick Fox says AI Mode’s personal context features, including opt-in Gmail connections teased at I/O, are still in internal testing. The post Google’s AI Mode Personal Context Features “Still To Come” appeared first on Search Engine Journal.
Googlebot once again generated more traffic than any other crawler in 2025, according to a new Cloudflare report. It outpaced every search and AI bot as Google continued crawling the web for search indexing and AI training. By the numbers.…
People trust the creators they follow every day. That’s why influencer marketing has become such a big part of how brands grow. The numbers back it up. A staggering 92 percent of consumers trust recommendations from influencers more than traditional…
In this new era of generative AI technology, searchers have begun to swap keywords with prompts. Shorter and long-tail queries are being replaced by more conversational prompts, which tend to be longer and more in-depth. These days, searchers are expecting…
LinkedIn is making Reserved Ads generally available to all managed accounts, giving marketers the ability to lock in the first ad slot in the feed for premium visibility. What’s new. Reserved Ads let advertisers secure top-of-feed placement at a fixed…
Google has removed its long-standing unified pricing rules in Google Ad Manager, once again allowing publishers to set different price floors for Google demand versus other programmatic buyers. What changed. Publishers can now set bidder-specific floor prices in Ad Manager.…