Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google tightens rules on fraud-linked phone numbers in ads

Google Ads is updating its Destination requirements policy to block phone numbers tied to fraud or prior policy violations, part of the company’s ongoing effort to curb deceptive advertising practices. The timeline: Policy update effective: December 10, 2025 Enforcement ramp-up:…

Why AI availability is the new battleground for brands

GEO, AI SEO, AEO – call it what you like. The label doesn’t matter nearly as much as understanding the shift behind it. At the center of that shift lies one idea that explains everything: AI availability – and here’s…

7 local SEO wins you get from keyword-rich Google reviews

Keywords in reviews are generally believed to help local rankings, although their impact is still actively debated within the local SEO community. Regardless of where the truth on ranking impact ultimately lands, keyword-rich reviews can still provide meaningful value for…

Using AI to Automate Your Social Media and Your Marketing

Are you overwhelmed by repetitive marketing tasks that eat up your entire day? Wondering how AI automation could give you back time to focus on what really matters in your business? In this article, you’ll discover how to use AI…