Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

How SEO leaders can explain agentic AI to ecommerce executives

Agentic AI is increasingly appearing in leadership conversations, often accompanied by big claims and unclear expectations. For SEO leaders working with ecommerce brands, this creates a familiar challenge. Executives hear about autonomous agents, automated purchasing, and AI-led decisions, and they…

What repeated ChatGPT runs reveal about brand visibility

We know AI responses are probabilistic – if you ask an AI the same question 10 times, you’ll get 10 different responses. But how different are the responses? That’s the question Rand Fishkin explored in some interesting research. And it…

Rethinking Prompting: Getting AI to Work for You

Are you copying and pasting prompts from the internet only to get mediocre results? Do you feel like AI tools are powerful but you’re not getting the consistent outputs you need? In this article, you’ll discover a strategic framework for…

Reddit says 80 million people now use its search weekly

Eighty million people use Reddit search every week, Reddit said on its Q4 2025 earnings call last week. The increase followed a major change: Reddit merged its core search with its AI-powered Reddit Answers and began positioning the platform as…

OpenAI begins testing ads inside ChatGPT

OpenAI is rolling out its first live test of ads in ChatGPT, placing sponsored messages directly inside the app for some users. The details. According to CNBC, the ads will appear in a clearly labeled section beneath the chat interface…