Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Google Business Profiles has a form where you can report negative review extortion scams, the form launched a month ago. You can find access to the form in this help document and I believe you need to be logged into…
Google Ads is updating its Destination requirements policy to block phone numbers tied to fraud or prior policy violations, part of the company’s ongoing effort to curb deceptive advertising practices. The timeline: Policy update effective: December 10, 2025 Enforcement ramp-up:…
GEO, AI SEO, AEO – call it what you like. The label doesn’t matter nearly as much as understanding the shift behind it. At the center of that shift lies one idea that explains everything: AI availability – and here’s…
Marketing leaders need to stop funding SEO for clicks and start designing budgets around brand authority in AI-first search. The post Budget SEO For Capacity, Not Output appeared first on Search Engine Journal.
Expert Mordy Oberstein shares insights on whether you need to rethink your content strategy for LLMs and enhance your SEO efforts and what to consider. The post Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs?…
Keywords in reviews are generally believed to help local rankings, although their impact is still actively debated within the local SEO community. Regardless of where the truth on ranking impact ultimately lands, keyword-rich reviews can still provide meaningful value for…
Are you overwhelmed by repetitive marketing tasks that eat up your entire day? Wondering how AI automation could give you back time to focus on what really matters in your business? In this article, you’ll discover how to use AI…
A Google blog post triggered a misunderstanding that structured data use will be diminished in 2026. The post Google Is Not Diminishing The Use Of Structured Data In 2026 appeared first on Search Engine Journal.
AI search results tend to recommend sites that are recommended by other sites, which makes cultivating brand mentions a key SEO strategy. The post How To Cultivate Brand Mentions For Higher AI Search Rankings appeared first on Search Engine Journal.
New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches. The post Google AI Overviews Appear On 21% Of Searches: New Data appeared first on…