Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Expert Mordy Oberstein shares insights on whether you need to rethink your content strategy for LLMs and enhance your SEO efforts and what to consider. The post Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs?…
Keywords in reviews are generally believed to help local rankings, although their impact is still actively debated within the local SEO community. Regardless of where the truth on ranking impact ultimately lands, keyword-rich reviews can still provide meaningful value for…
Are you overwhelmed by repetitive marketing tasks that eat up your entire day? Wondering how AI automation could give you back time to focus on what really matters in your business? In this article, you’ll discover how to use AI…
A Google blog post triggered a misunderstanding that structured data use will be diminished in 2026. The post Google Is Not Diminishing The Use Of Structured Data In 2026 appeared first on Search Engine Journal.
AI search results tend to recommend sites that are recommended by other sites, which makes cultivating brand mentions a key SEO strategy. The post How To Cultivate Brand Mentions For Higher AI Search Rankings appeared first on Search Engine Journal.
New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches. The post Google AI Overviews Appear On 21% Of Searches: New Data appeared first on…
Over 2.5 million home services businesses operate in the U.S., from HVAC companies and plumbers to pest control specialists and landscapers. Most compete within a 10-15 mile radius, fighting for the same local customers. Here’s the problem: your potential customers…
Google is rolling out asset-level reporting for Display campaigns, giving advertisers a clearer view of how individual creative assets perform — a move that brings Display closer to the visibility already seen in Performance Max campaigns. Why we care. Until…
Meta’s internal documents indicate the company projected $16 billion in revenue from ads for scams and banned goods, creating competition for legitimate advertisers. The post Meta Projected $16B From Scam Ads, Internal Docs Show appeared first on Search Engine Journal.
A recent Google blog post announced the expansion of Opal, a Google tool that uses AI to get people create mini apps, and touted that the tool can be used to create “optimized” content in a “scalable way.” Many SEOs…