Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Cloudflare offers way to block AI Overviews – will Google comply?

Cloudflare today announced a new feature that allows you signal via robots.txt whether your content can be used in Google’s AI Overviews (as well as for AI training). Cloudflare’s new Content Signals Policy is meant to give publishers more control…

Google clarifies API key process for local inventory feeds

After months of merchant frustration over securing the required API key for website-reported local inventory feeds via Google Tag Manager, Google has now confirmed a straightforward process: Complete setup. Request validation through a form. Once approved, a Google agent provides…

Google tests Brand Profiles in Merchant Center Next

Google is piloting Brand Profiles in Merchant Center Next, giving retailers a fresh way to showcase their story, values, and promotions directly in Search results. Why we care. With shopping searches increasingly crowded, Brand Profiles give merchants a chance to…

YouTube to reinstate banned channels: What it means for advertisers

YouTube will reinstate channels previously banned under old COVID-19 and election integrity rules, a major shift in the platform’s approach to content moderation. Driving the news. Channels terminated for repeated violations of policies that are “no longer in effect” will…

The origins of SEO and what they mean for GEO and AIO

The debate on SEO‘s changing practice and its transition to AI has heated up recently on podcasts, blogs, news sites, and social spaces around the web.  While the discussion is focused on what we should call it and why –…

AI Overview citations: Why they don’t drive clicks and what to do

Visibility in Google’s AI Overviews doesn’t equal traffic.  In my research from the first half of this year, AI Overview citations consistently underperformed – even compared to traditional blue links near the bottom of the SERP. An AI Overview citation…