Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the back of the store; sent months too late, generic in tone, and largely ineffective. Which is a shame, because when…
Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often gets overlooked is researcher. Market research is critical to knowing your audience, connecting with them, and convincing them to…
Google’s August 2025 spam update rollout is now complete. The spam update started on August 26, 2025, just under 27 days ago, finishing on September 22, 2024. This was the first spam update of 2025, while there were three spam updates in…
Google’s John Mueller offers a thoughtful answer to a question about keyword cannibalization. The post Google Answers SEO Question About Keyword Cannibalization appeared first on Search Engine Journal.
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary. This week’s master can put that on her bingo card. But, more importantly, her bingo…
Google says the August 2025 spam update has finished rolling out worldwide. The post Google Confirms August Spam Update Is Complete appeared first on Search Engine Journal.
Internal WordPress conflicts burst into the open, raising concerns about core contributor burnout and leadership. The post Internal WordPress Conflict Spills Out Into The Open appeared first on Search Engine Journal.
On episode 324 of PPC Live The Podcast On the latest episode of PPC Live: The Podcast, host Anu Adegbola sat down with PPC consultant Adrienne Shaver to talk about something every marketer experiences but few openly admit: messing up.…
Microsoft Advertising is rolling out Supplemental Feeds globally, giving merchants a faster, more flexible way to update product details without re-uploading entire catalogs. Driving the news: Advertisers can now update fields like titles, descriptions, labels, sizes, colors, or promotion IDs…
DOJ is asking a court to force Google to divest its Ad Manager. Google has proposed a solution to make its services more interoperable. The post DOJ Seeks Google Ad Manager Break Up As Remedies Trial Begins appeared first on…