Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Scaling PPC with AI automation: Scripts, data, and custom tools

Scaling PPC With AI Automation: Scripts, Data, And Custom Tools

PPC advertising has never stood still.  Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case.  When I started more than 15 years ago, campaign management meant adjusting CPCs by a cent or two…

Google can keep Chrome, but exclusive search deals must end

Google Can Keep Chrome, But Exclusive Search Deals Must End

Google can keep its Chrome browser, but it can no longer have exclusive search deals and must share its search data with competitors. That’s the ruling from U.S. District Judge Amit Mehta in the Google antitrust trial. Why we care.…

Google’s Danny Sullivan: ‘Good SEO is good GEO’

Google’s Danny Sullivan: ‘Good SEO Is Good GEO’

“Good SEO is good GEO.” That’s according to Google’s Danny Sullivan, a director within Google Search, and former search liaison Generative engine optimization (or whatever the new acronym is for optimizing for AI search) is the same core work SEOs…

Google Ads select location assets using Google Maps

Google Ads Select Location Assets Using Google Maps

Google Ads now lets you select your business(es) by searching Google Maps for location assets / extensions. This addition should make it easier to manage existing and new location assets for your Google Ads campaigns. More details. This change was…

Google Ads enhances campaign filters with new checkboxes

Google Ads Enhances Campaign Filters With New Checkboxes

Google has a new subtle but powerful feature in the Google Ads advertiser console to help you manage your campaigns. New checkboxes are available to let you select the campaigns you want and filter the view to only show those…