Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Apple to launch AI search for Siri in 2026: Report

Apple To Launch AI Search For Siri In 2026: Report

Apple is preparing its own AI-powered search engine. Known internally as World Knowledge Answers, it will debut next spring as part of a long-awaited Siri overhaul, Bloomberg reported. The goal: Transform Siri into an “answer engine,” pulling information from across…

LLM traffic converts about the same as organic search: Research

LLM Traffic Converts About The Same As Organic Search: Research

Traffic from large language models (LLMs) doesn’t convert significantly better than traditional organic search, according to new research from digital marketing agency Amsive. What they found. Across 54 websites analyzed: Organic traffic converted at 4.6% vs. 4.87% for LLM referrals.…

Yes, GEO is happening

Yes, GEO Is Happening

Carolyn Shelby published an article on SEJ the other day with the headline Stop Trying To Make GEO Happen. “Stop trying to make GEO happen. It’s not going to happen,” she wrote. With all due respect to Shelby, whom I…

How to use Google Ads Auction Insights to outrank competitors

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an instant look into how your search…

Google Business links policies and guidelines updated

Google Business Links Policies And Guidelines Updated

Google has made several additions to the business links policies & guidelines within the Google Business Profiles help section. Google doubled the size of the document, adding new sections for dedicated landing pages, direct action completion, social media sites and…

Why SEO and paid media need each other in the AI search era

Why SEO And Paid Media Need Each Other In The AI Search Era

AI search is rewriting the rules of visibility.  Google’s AI Overviews aren’t just another rich result or algorithm update. They are cutting into clicks, pushing ads into unpredictable spots, and leaving both SEO and PPC teams with incomplete data. Success…