Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

SEO in the age of AI: Becoming the trusted answer

SEO In The Age Of AI: Becoming The Trusted Answer

For years, I’ve updated my working definition of SEO to capture how the discipline has evolved.  Here’s how those definitions have changed over time: 1998 to 2023 SEO is “the art and science of persuading search engines such as Google,…

How generative engines define and rank trustworthy content

How Generative Engines Define And Rank Trustworthy Content

Generative AI has quickly shifted from experimental novelty to everyday utility – and with that shift comes growing scrutiny.  One of the most pressing questions is how these systems decide which content to trust and elevate, and which to ignore.…

Google Ads API to switch to a monthly release cycle

Google Ads API To Switch To A Monthly Release Cycle

Google will switch to a monthly release cycle for the Google Ads API release schedule. This will result in more frequent releases, with more updates more often. This new release schedule begins in 2026. The new schedule. The new schedule…

Large Language Model SEO (LLM SEO)

Large Language Model SEO (LLM SEO)

Google is no longer the only place people search. Millions now bypass search engines entirely and turn to large language models (LLMs) like ChatGPT, Gemini, and Perplexity for answers.  ChatGPT alone fields over 2.5 billion prompts a day and serves…

In memoriam: Alan Bleiweiss has passed away

In Memoriam: Alan Bleiweiss Has Passed Away

The search marketing community today is remembering Alan Bleiweiss, a veteran SEO consultant known for his detailed forensic site audits, sharp wit, and tireless mentorship. Bleiweiss passed away Aug. 22, but news of his death was only revealed publicly last…