Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google can’t decide if the web is thriving – or dying

Google Can’t Decide If The Web Is Thriving – Or Dying

In a Friday court filing, Google’s lawyers wrote: “The fact is that today, the open web is already in rapid decline.” That line directly contradicts what Google executives and representatives have been saying for months. CEO Sundar Pichai (May, The…

GEO and SEO: Convergence, divergence or something in between

GEO And SEO: Convergence, Divergence Or Something In Between

Over the past two years, AI and LLMs have stepped out of the shadows and into public consciousness.  Not long ago, most people’s understanding of AI was limited to sci-fi references or the occasional nightmare about machines taking over. Now,…

“You can make money doing this?!”

"You Can Make Money Doing This?!"

A couple years ago, a YouTuber and artist known as Ten Hundred reached his $10k Kickstarter funding goal in 3 minutes. That’s 180 seconds, y’all. It took longer than that to write this intro. Brandon Smithwrick, Kickstarter’s then-director of content…

What AI means for paid media, user behavior, and brand visibility

What AI Means For Paid Media, User Behavior, And Brand Visibility

AI isn’t just tweaking paid media – it’s transforming it.  What was once background automation is now driving entire campaign types and reshaping how users discover brands. From incremental optimization to transformation AI has, in some ways, always been part…

I tried 8 AI project management tools to see if they’re worth it

I Tried 8 AI Project Management Tools To See If They’re Worth It

Choosing the right AI project management tool for your team can help you save hundreds (even thousands) of dollars per year. I’ve managed projects across a variety of businesses — scrappy startups, agencies with 50+ team members, and enterprises like…

Getting Cited in LLMs: A Guide to LLM Seeding

Getting Cited In LLMs: A Guide To LLM Seeding

Have you recently noticed AI platforms like ChatGPT or Gemini pulling answers from websites but not always linking back? Don’t think of it as an unfortunate glitch, but a big shift in how these tools present information. Large language models…

EU fines Google $3.5 billion over anti-competitive ad-tech business

EU Fines Google $3

The European Commission fined Google 2.95 billion euros ($3.45 billion) for its dominance and anti-competitive ad-tech business. The EU Commission accused Google of unfairly favoring its own display advertising technology services and told Google to end these practices. What’s happening.…