Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Preparing For The Rise of AI Shopping Assistants In Search

“What’s the best water bottle for hiking in hot weather?” Once upon a time, this was a question you’d ask a friend or perhaps even a search engine. These days, more users are asking ChatGPT or Bing for product recommendations…

Reddit launches Pro tools for publishers

Reddit is giving media brands new ways to track and share their stories on its platform. Why we care. As search and referral traffic patterns shift, publishers are looking for alternative distribution channels. With 110 million daily active users, Reddit…

Google Ads rolls out Suggested plans in Performance Planner

Google Ads released Suggested plans inside its Performance Planner tool. This gives advertisers pre-built forecasting frameworks designed to maximize ROI with less manual setup. A new help doc has also been released to walk users through the feature. Why we…

Ranking in Google doesn’t guarantee visibility in ChatGPT: Study

Dominating Google’s first page doesn’t mean you’ll be mentioned in ChatGPT. A new study conducted by Chatoptic of 15 brands across five categories found almost no correlation between SEO strength and visibility in AI answers. Why we care. Many SEOs…

Google to retailers: Use AI to win the longer holiday season

U.S. impulse buys slipped from 30% to 26% last year, per a Google-commissioned Ipsos study. Shoppers are now spreading their holiday spending from October through January, stretching what used to be a sprint into a three-month season – and Google’s…

Google expands AI Max globally to give advertisers more control

Advertisers worldwide can now tap AI Max for Search campaigns, putting Google’s AI tools directly into campaign optimization – with more control, flexibility, and creative oversight. What’s new: Global rollout: AI Max is now in beta across Google Ads, Google…

Brands back new licensing standard to charge AI for training data

Major publishers – including Reddit, Yahoo, Medium, and Quora – today announced support of a new licensing standard, Really Simple Licensing (RSL). In theory, RSL gives websites leverage to demand compensation when AI companies scrape and train on their data.…