Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Meta used its Brand Building Summit to unveil updates aimed at helping advertisers tap into cultural moments across its apps, with new ad formats, trending placements, and AI-powered targeting. What’s new: Reels trending ads are opening up to more advertisers…
SEOs (and their bosses) are rapidly adopting AI search optimization, even if they’re still figuring out what it all means, according to a new survey from Aleyda Solis. By the numbers: More than 200 senior SEOs worldwide shared how they’re…
Google has pushed a minor update to its search quality raters guidelines PDF (accessible here). Google updated the YMYL definitions and added additional examples for new features like AI Overviews. Google also fixed some typos and other textual issues in…
Google Tag Manager (GTM) has rolled out a long-awaited update: advertisers can now add custom event parameters directly to Google Ads and Floodlight tags. How it works. A new Event Parameters field group now appears in Ads and Floodlight event…
TikTok is positioning its Search Ads Campaign, which launched last September, as the next big shift in search marketing, turning intent-driven queries into conversions and long-term engagement. By the numbers. TikTok reported a meta-analysis across the U.S. and Canada showing…
Most digital marketers aren’t investing resources in generative engine optimization (GEO), even as AI-powered search looms larger. That’s according to new survey data shared exclusively with Search Engine Land by digital marketing firm Centerfield. By the numbers. According to Centerfield’s…
Traffic from ChatGPT is now edging out Google search in user engagement, according to new Siege Media data. By the numbers. ChatGPT traffic was 1.73% more engaged than organic search on average between 2024-2025: ChatGPT engagement rate: 63.42% (though this…
Bias in AI and search is unavoidable, but your response determines whether it builds or erodes authority. The post Bias In Search: Visibility, Perception, And Control appeared first on Search Engine Journal.
Ahrefs has acquired Detailed.com and the Detailed SEO Extension. Founder Glen Allsopp joins Ahrefs full-time. Current tools remain free. The post Ahrefs Acquires Detailed.com & SEO Extension; Founder Joins Company appeared first on Search Engine Journal.
How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems access, consume, and deliver answers from live documents on the…