Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google August 2025 spam update done rolling out

Google’s August 2025 spam update rollout is now complete. The spam update started on August 26, 2025, just under 27 days ago, finishing on September 22, 2024. This was the first spam update of 2025, while there were three spam updates in…

Blog Blunders and Ad Copy Chaos ft Adrienne Shavers

On episode 324 of PPC Live The Podcast On the latest episode of PPC Live: The Podcast, host Anu Adegbola sat down with PPC consultant Adrienne Shaver to talk about something every marketer experiences but few openly admit: messing up.…

Microsoft Ads launches Supplemental Feeds to streamline product updates

Microsoft Advertising is rolling out Supplemental Feeds globally, giving merchants a faster, more flexible way to update product details without re-uploading entire catalogs. Driving the news: Advertisers can now update fields like titles, descriptions, labels, sizes, colors, or promotion IDs…

14 critical elements I think every website homepage should have

As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooked the homepage can be. Yet, it’s the most visited page on your entire website. The virtual front door…