Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

7 hard truths about measuring AI visibility and GEO performance

Fair warning: This article may make some people who’ve been hyping AI visibility tools uncomfortable. After 18 years in the search industry, however, my professional integrity doesn’t allow me to stay quiet. I have zero agenda here. Many of the…

Google Ads for niche markets: What actually works in 2026

Limited search volume doesn’t mean limited opportunity. Your entire target market might only search for your solution a few hundred times per month. High-volume advertisers can test 50 headline variations in a week, while you’re still waiting for your tenth…

AI search visibility: The playbook for marketers

AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines such as Gemini or Perplexity. Unlike traditional SEO, which tracks ranking positions and blue links, AI visibility measures how often…

What’s Working With Short-Form Video Right Now

Short-form video gets a lot of views, but does it actually grow your business? Are you tired of producing vanilla content that fails to build a real community? In this article, you’ll discover strategic tips from two seasoned experts to…

Vehicle Ads get a call upgrade

Google now adds Call Assets to Vehicle Ads so shoppers can call dealers right from the ad. Why we care. Vehicle Ads already attract high-intent buyers. Click-to-call removes friction at the exact moment they’re ready to speak with a dealer.…

Google rolls out Tag Gateway integration via Google Cloud

Google launched a beta integration for Google Tag Gateway that lets advertisers deploy it through Google Cloud Platform (GCP) using a new one-click workflow inside Google Tag Manager and Google tag settings. What’s new. The GCP integration uses Google Cloud’s…