Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Semify acquires Dragon Metrics to strengthen global SEO, AI reporting

Semify acquired Dragon Metrics, a Hong Kong–based SEO, AI, and PPC reporting platform known for its international reach. The move boosts Semify’s reporting strength and AI optimization tools as the search landscape shifts more toward AI. Why we care. Dragon…

Shopify launches Product Network to blend items across merchants

Shopify is expanding its advertising ambitions with the launch of the Shopify Product Network, a new system that surfaces products from across participating merchants—even if the item isn’t carried by the store a shopper is currently visiting. The pitch. If…

YouTube Shorts adds comments and creator links to ads

YouTube is rolling out new ad features for Shorts aimed at helping brands stretch their holiday marketing budgets — and capitalize on short-form video momentum. What’s new: Comments on Shorts ads: Advertisers can now enable comments on eligible Shorts ads,…

The truth about Google Ads recommendations (and auto-apply)

Do you want to immediately raise the blood pressure of the Google Ads practitioner sitting next to you? Say one word: Recommendations. If you’ve spent any time in the Google Ads platform, you’ve seen Recommendations jumping out at you on…