Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Why AI still runs on search – and SEO still runs the show

When marketing history looks back on 2025, it will mark the year AI truly hit the road. Google has used AI in search for years – RankBrain, BERT, Smart Bidding, RSAs, Performance Max, etc. But this year, it’s everywhere. From…

Optimizing for ChatGPT Shopping: How product feeds power GEO

OpenAI’s Agentic Commerce Protocol (ACP) is more than a new ecommerce channel.  By adding structured merchant feeds directly into ChatGPT, it changes how products are discovered and purchased in conversational search – and opens new opportunities for marketers. This shift…

Are LLM Visibility Trackers Worth It?

Uncover the truth about LLM visibility trackers. Are they worth the investment for your brand’s online visibility and success? The post Are LLM Visibility Trackers Worth It? appeared first on Search Engine Journal.