Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT – are quickly gaining ground. That’s according to a new Higher Visibility survey of 1,500 U.S. users. By the numbers. Google’s share of general information searches…
Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC. The post 6 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets…
Getting your service area business verified on Google can be challenging, especially when video verification is required. What Google expects to see isn’t always clear, and that uncertainty can lead to denials. But with a little preparation, you can eliminate…
From hosting to plugins, your WordPress stack shapes performance and growth. Here’s what CMOs need to audit for a marketing-driven setup. The post From Plugins To Performance: What CMOs Need To Ask About Their WordPress Stack appeared first on Search…
Simplified personas built as fictional characters with broad pain points are outdated in the future of search. Think “Curious Cathy,” who just wants to learn more about your product, or “Technical Tom,” who has years of experience in his field…
Discover how WooCommerce affects your site’s performance and rankings. Learn to optimize for better load times, SERP visibility, and trust. The post Why WooCommerce Slows Down (& How to Fix It With the Right Server Stack) appeared first on Search…
BrightEdge data reveals vast differences in AIO and ChatGPT brand citations and suggests a strategy to influence both The post Research Shows How To Optimize For Google AIO And ChatGPT appeared first on Search Engine Journal.
800M AI searches happen weekly. Learn how top brands measure, optimize & win AI visibility across ChatGPT, Claude & Perplexity. Register free. The post Track, Prioritize & Win In AI Search [Webinar] appeared first on Search Engine Journal.
Google has confirmed it fixed an issue with its crawlers impacting “some sites.” The issue was “reduced / fluctuating crawling” from Google’s end with Googlebot. It is now resolved and Google said the crawling should pick back up in the…
SEO has long been seen as tactical, but the rise of generative AI makes strategy the defining frontier for visibility and authority. The post SEO Has Been Tactical For 20 Years. GenAI Forces The Strategy Question appeared first on Search…