Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
The Justice Department and Google wrapped a two-week hearing over how to address Google’s illegal monopoly in online advertising technology, setting up a pivotal antitrust showdown that could reshape the digital ad industry. Driving the news. The hearing, held in…
OpenAI launches app platform in ChatGPT with developer SDK. Initial partners include Spotify, Zillow, Canva. More apps coming later this year. The post OpenAI Launches Apps In ChatGPT & Releases Apps SDK appeared first on Search Engine Journal.
YouTube launched the YouTube Activation Partners program, a new initiative connecting advertisers and agencies with vetted third-party experts who specialize in YouTube media buying and campaign management. Why we care. As the biggest streaming platform for over two years, according…
Creators reporting YouTube view drops since mid-August may be seeing the effects of an ad-block filter change that interferes with view logging, per YouTube Liaison. The post YouTube View Drops Likely Tied To Ad-Block List Change appeared first on Search…
Google is testing using AI to generate full search result descriptions and/or AI-summaries of your search result snippet, within the Google Search results. There are two variations of this; (1) fully replacing your description with an AI-generated version and (2)…
When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s ensuring their existing marketing automation workflows continue running without interruption. A single gap in automated nurture sequences or lead scoring…
Builderius expands its WordPress builder with AI-powered GraphQL features for both learning and productivity. The post Builderius Brings AI-Assisted GraphQL Development To WordPress appeared first on Search Engine Journal.
Google AI Mode introduces a shift in what content gets surfaced. Here’s what you need to know to succeed. The post Google’s AI Mode: What We Know & What Experts Think appeared first on Search Engine Journal.
For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid performance. Both aimed to capture traffic but often worked in silos, optimizing toward different goals. Now, that separation is ending. …
With 33% of organic searches now come from AI agents, CMOs must rethink SEO fundamentals to ensure content is accessible, authoritative, and AI-citable. The post The CMO & SEO: Staying Ahead Of The Multi-AI Search Platform Shift (Part 2) appeared…