Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Google’s AI-powered Try On feature, which lets users see how clothing items look on them, is adding shoes and expanding to Australia, Canada, and Japan. How it works. The AI uses advanced shape and depth perception to show how items…
Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks. The post Google AdSense Replaces Ad Networks With Authorized Buyers appeared first on Search Engine Journal.
Google made a handful of tweaks to its Channel Performance and Asset reports this week – including long-awaited ROI metrics like ROAS and CPA. But the most revealing update wasn’t in the announcement at all. A new, currently non-functional attribute…
Sam Altman’s once said advertising was a “last resort” for ChatGPT. Now he seems to think that “maybe ads don’t always suck.” What Altman is saying. In a new Stratechery interview, Altman admitted Instagram changed his mind about ads: “I…
SEO underperforms when capable teams face hidden barriers like turf wars, outdated workflows, and weak accountability. The post The 5 Hidden Organizational Forces That Undermine Enterprise SEO appeared first on Search Engine Journal.
AI agents are poised to reshape how people buy online – not by helping users find where to convert, but by doing the work themselves. In ChatGPT’s Agent mode, I prompted more than 100 agentic actions – from shopping and…
Google rewards intent, not volume. Build SEO strategies around customer actions that move the business forward. The post How To Build SEO Strategies Around Real Customer Behavior appeared first on Search Engine Journal.
AI has quickly become the dominant topic in the PPC industry. If 2024 was the year of will-Google-or-won’t-Google finally kill cookies, 2025 is the year AI has taken over the conversation. From Google’s Performance Max to Meta’s Advantage+ – and…
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than anything else: the rise of customers as influencers. In the…
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for the answers to all their curiosities and questions, consumers are increasingly watching YouTube reviews, asking ChatGPT for recommendations, scrolling through…