Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google confirms it releases smaller core updates it does not announce

Google added a new section to the core updates search developer documentation that confirms it releases smaller core updates without announcing those updates. Google has told us this before, but has now added it explicitly to the search documentation. What…

65% of AI chats have no commercial intent, new analysis finds

Most AI chats have no commercial intent, users usually ask short questions, and most conversations end after just two turns. Those findings come from a recent analysis by Dan Petrovic, director of AI SEO agency Dejan, who examined millions of…

Google launches Data Manager API

Google is rolling out a new Data Manager API designed to help advertisers more easily connect their first-party data to Google’s AI-powered ad tools — aiming to boost measurement, targeting and performance without the complexity of juggling multiple systems. Why…

Google AI cites retailers 4% vs. ChatGPT at 36%: Data

Google cites retailers only 4% of the time, while ChatGPT does it 36% of the time. That 9x gap means shoppers on each platform get steered in very different ways, according to new BrightEdge data. Why we care. Millions of…

3 easy growth hacks to get ahead in an AI-saturated landscape

Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies were adapting to permanent shifts in workplace dynamics, consumer behavior, and global economics — all…

Mentions, citations, and clicks: Your 2026 content strategy

Generative systems like ChatGPT, Gemini, Claude, and Perplexity are quietly taking over the early parts of discovery – the “what should I know?” stage that once sent millions of people to your website.  Visibility now isn’t just about who ranks.…