Former Xbox VP says Game Pass creates ‘weird inner tensions’ because a game’s popularity can actually damage sales: ‘The majority of game adoption on GP comes at the expense of retail revenue’

Pete Hines, the former vice president of communications and marketing at Bethesda, recently opined on what he described as “short-sighted thinking” driving subscription-based game services like Game Pass: “If you don’t figure out how to balance the needs of the…








