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YouTube Courts Advertisers By Opening Up More Direct Routes To Creators

“Creator marketing is at an inflection point,” declared Anne Marie Nelson-Bogle, VP, Ads Marketing, YouTube on Thursday at the video giant’s NewFronts presentation to ad buyers. With both audiences and brands gravitating toward creator fare and (by and large) away…

7 Things We Learned From BTS’ ‘The Return’ Documentary

It’s been a long journey, but BTS is finally back. And in the new Netflix documentary BTS: The Return, premiering Friday (March 27), the K-pop superstars are giving fans an intimate look inside the creation of ARIRANG, the group’s first…