Business & Finance

Stay informed with expert takes on business strategy, investing, entrepreneurship, and global markets. CurioAtlas brings you articles that guide smarter decisions in finance and business growth.

How social media upended the 75-year-old playbook of big CPG

For the better part of the last century, America’s largest consumer packaged goods companies ran an undefeated business playbook. All of the iconic consumer brands of our lifetimes—Coca-Cola, Lay’s, Cheerios, Oreos, and more–-were built on a simple, three-part formula. First,…