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Fashion retailers are investing heavily in celebrity partnerships for fall 2025 campaigns, with brands ranging from mass market to luxury, deploying star power to cut through an increasingly crowded marketplace.
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Shares of Costco Wholesale Corp. were down 2.5% on Friday, making it one of the S&P 500’s worst performers for the day, following quarterly results a day earlier that were marked by weaker-than-expected same-store sales and slipping membership-renewal rates.
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