YouTube tests retroactive cost cuts for underperforming Demand Gen campaigns
via support.google.com
Short excerpt below. Read at the original source.
YouTube is rolling out a beta feature that automatically lowers costs for underperforming Demand Gen Target CPA (tCPA) campaigns, aiming to keep advertisers closer to their desired CPA during the volatile learning phase. Why we care. The update gives advertisers a financial cushion during the earliest — and often most unstable — phase of YouTube […]