Your homepage matters again for SEO — here’s why

via semrush.com

Short excerpt below. Read at the original source.

In the early days of the web and my career, web architecture was simple: we built “filing cabinet” websites designed around a single, grand entryway. Visitors arrived at your homepage, a.k.a. the “front door,” and navigated through the site to find what they needed. Then SEO came along and changed everything. Suddenly, every page became […]

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