Xbox is now XBOX
via x.com
Short excerpt below. Read at the original source.
Xbox just allcapsmaxxed: meet XBOX. This isn’t a joke, Microsoft appears to be actually rebranding Xbox to XBOX. Asha Sharma, Xbox CEO, ran a poll on X earlier this week, asking fans whether Microsoft should use Xbox or XBOX? The results were in favor of XBOX, and the company has now renamed its X account. […]