Widely mocked Visa sponsorship of Red Bull renewed as chief insists ‘names become affectionate’ once people find a kind of connection
via fortune.com
Short excerpt below. Read at the original source.
Visa entered Formula 1 in 2024 with Red Bull Racing its first new global sports sponsorship agreement in 15 years. But it was a bumpy launch as its entry came with a name mocked as one of the worst in motorsports history. Didn’t matter to Visa, which on Thursday announced a four-year contract extension through 2030 that expands its partnership with […]