Why zero-click search doesn’t mean zero influence
via searchengineland.com
Short excerpt below. Read at the original source.
In a recent keynote at the Industrial Marketing Summit, Rand Fishkin argued that we’re marketing in a “zero-click world.” His observation captures an important surface-level trend: fewer users are clicking through to websites. The deeper shift, however, is structural. What has changed is the way information is evaluated, repeated, and trusted across the web — […]