Why your law firm’s best leads don’t convert after research
via searchengineland.com
Short excerpt below. Read at the original source.
If your law firm’s referrals aren’t converting, validation may be the problem. Referred prospects don’t go straight from recommendation to contact. They research, compare, and verify what they were told — on your website, in search results, and through AI tools. These are your highest-value leads — pre-sold through trusted recommendations and expected to be […]