Why ugly ads outperform polished creative and how to test them
via ads.tiktok.com
Short excerpt below. Read at the original source.
You’ve been told to follow a familiar set of rules for years: always use high-quality creative, keep your brand polished, stay scripted, and follow platform-recommended formats. If you’ve been in ad accounts lately or browsing feeds, you may have noticed something. Attention-grabbing ads don’t always follow those rules. They’re scrappier, less polished, and sometimes even […]