Why too many micro-conversions hurt PPC performance
via searchengineland.com
Short excerpt below. Read at the original source.
AI-powered ad bidding systems are highly sophisticated, but conversion tracking hasn’t kept pace. Ad platforms encourage advertisers to track more actions, while many experts argue for tracking only final outcomes. Both are partly true. Neither is universally correct. In practice, both over- and under-signaling can hurt PPC performance. Too many loosely defined micro-conversions introduce noise. […]