Why the answer in SEO is almost always ‘it depends’

via searchengineland.com

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We joke every time we hear Google’s John Mueller answer a question with “it depends.” But actually, it’s true. There are few definitive answers or universally established facts in SEO. Do meta titles matter? Yes. Is internal linking a good practice? Yes. Is duplicate content bad for SEO? Yes. But if I tried to make […]

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