Why SurveyMonkey’s Marketing Leader Says Your Foundation Is Broken

via surveymonkey.com

Short excerpt below. Read at the original source.

The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a Friday. With reckless optimism and zero follow-through. But Katie Miserany, SurveyMonkey’s Chief Communication Officer and SVP of Marketing, thinks the real problem isn’t AI — it’s that most marketers have forgotten a fundamental truth: Just […]

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