Why so much SEO work no longer drives growth
via searchengineland.com
Short excerpt below. Read at the original source.
The job description hasn’t changed much in five years. Most SEO roles, whether they sit in-house or at an agency, still get written around the same core: keyword research, on-page optimization, technical audits, content briefs, link building, and reporting. Maybe a bit of CRO if the JD writer was feeling ambitious. The problem is that […]